Branding

The goal of this project was to create a brand identity that connected their past with where WCGT wants to go in the future. The thumbprint design empowers them to "leave their mark," while pursuing the sustainable future they are working towards.

My client wanted a traditional logo for their annual Christmas Tree Sale held in Knoxville, Tennessee's Happy Holler neighborhood. This design is timeless and is available for use year after year.

Building Bridges was the theme and they needed a clean look different from years past. I used bright colors that would stand out to set this year's annual conference apart from the rest. More on my design process here.

Conference logo in use on some swag.

A decaying barn tear-down business needed a logo to differentiate themselves from the rest of the crews in the area. This professional look markets them as a professional business that gets things done.

Sample T-Shirt with printed logo.

Authentic American Barn Wood had accent wall planks hitting the shelves in the fall of 2017 and needed branding, fast! After and initial sketching stage and research, it was clear I needed to keep it simple. Including a barn was a must, and what better way to say American than a bald eagle? Gotham was chosen as a modern sans serif font and keeping with the name, our colors are red, white and blue.